GameTap's Email Metrics
Apr 25, 10:41 AM
I’m a subscriber to GameTap, and I noticed today that they do something pretty neat with their direct-to-subscriber marketing emails. When there’s a link in the email, it doesn’t go directly to the page in question, but rather a hash at email.gametap.com which then redirects you. This hash is unique for all links, even when two links point to the same place. So in theory the marketing department there has data on exactly which links get clicked in their mass emails.
Now I can only hope they’re doing something with it.
